BioNeurix Corp. touts to do things differently. They state that they have developed superior nutraceuticals with formulations that really work. They use ingredients that have been demonstrated to work by clinical trials and dosages match with clinical testing. They state that their products are safe and free of side effects. They tout to produce pharmaceutical-grade supplements that are potent and pure. They also state that their customers are assigned a Personal Wellness Consultant to ensure that each individual is able to achieve their health goals. They also state that their supplements are affordable to everyone.