Hero Nutritionals was founded in 1995 and is known for their creative and unique delivery systems. They were the first to put vitamins and minerals into a gummy. The idea came from their CEO Ms. Hodges who had observed kids wolfing down gummy candies particularly the gummy bears. Children can be difficult when it comes to swallowing large pills that are chalky and unpleasant tasting. After talking with children’s nutritionists, chemists and production professionals, this new delivery system was developed and it has become the number one selling kid’s vitamin. These gummy vitamins became so successful that adults began requesting them for themselves. Recently, Hero Nutritionals marketed Slice of Life, an all natural citrus gummy vitamin for adults.