Metagenics believes in promoting the best possible health by influencing what makes each of us unique – our genes. They called this realizing “genetic potential” for good health. That was back in 1983, but today there is a name for it and it is called nutrigenomics. Nutrigenomics is about studying food as an environmental modifier of genetic expression. This is turn can determine wellness and disease patterns. They tout they have been able to identify natural compounds with therapeutic applications that can be used in healthcare systems, medical foods and nutraceuticals.