The company “Now” has been in the business for more than 40 years. They started out as a family-run health food store and have advanced to a leader in the nutritional supplement industry. Their mission is to make quality dietary supplements to help people live healthier lives. They use up to date scientific information, high quality materials, advanced testing and highly trained people. They continue to participate in the development of Natural Products Association’s Standards Committee to ensure proper safety procedures and continue development of good nutritional supplements. They have a full-time truth advocate who responds to misleading science and media reports. This individual pushes Quality Control and Quality Assurance within the health dietary supplement community. They say they make their products affordable and that their products are safe and work.