Pure Essence’s approach is to use nature as a model to build and maintain good health. They make use of holistic medical systems to build their formulations along with modern science. This builds a perspective that uses traditional approaches that are backed by scientific research. Their first product was the superfood Spirulina and later they added Barley Grass to their formulations. Pure Essence was the first whole food-based product company that has stood the test of time. They believe that whole foods contain components in the right proportion and balance that naturally exist in nature along with enzymes that are needed to maintain a healthy system. This type of product is known to protect cells from free radical damage affording the best protection for anti-aging.