Sports Research Corporation was into the Athletic club business in 1977. Many of their clients were concerned about having difficulty losing weight. Sports Research Corp. developed organic Super Fruits to increase blood flow to those problem areas to help their customers lose weight. These Super fruits include pomegranate, cherries and blueberries in a softgel form. These Super Fruits contain powerful antioxidants such as anthocyanins that remove free radicals and help to energize cells. These softgels offer high antioxidant concentrations without the sugar or carbohydrates found in fruit juices. Their goal is to generate balanced body fitness with exercise, diet and supplementation.