Vitafusion is a brand made by Northwest Natural Products (nnp). This company was established in 1985 and changed the supplement industry with the introduction of gummy based vitamins. They have over 142 different products for children and adults. There motto is “We Make Nutrition Taste Good”. NNP was awarded the Target 2010 Partner Award of Excellence in recognition of the company’s extraordinary zeal for passion and dedication to the Target brand. This is an annual award considered to be the highest recognition given by a retailer to its vendor community. This is the home of L’il Critters and Vitafusion gummies.